Bangalore Healthcare · Admin

📊 Website Analytics

Live traffic across all 3 myICU web properties — main site, pilot landing page, and demo. Use this to track which pages are driving engagement and where visitors are dropping off.

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🎯 Ad Campaign · myICU Pilot Funnel get.myicu.in · matches date range above

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Pilot Requests (GA4)

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Leads in DB

Ad spend data from Supabase ad_runs table — populates once campaigns go live.

🔗 Instagram & Meta Ads · Live Data

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Paste a long-lived Meta User Access Token with instagram_basic, instagram_manage_insights, and ads_read permissions.
Generate at Graph API Explorer ↗ → select your app → add the 3 scopes → Generate Access Token → then extend to 60 days via Access Token Debugger ↗.
For a non-expiring token, create a System User in Meta Business Suite → System Users ↗.

📸 Instagram · @myicu.in

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📣 Meta Ads · myICU Campaign Last 30 days

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🎬 Ad Campaign Playbook · myICU Jun 2026 18 ads · 3 campaigns · 4 ad sets · PAUSED

All campaigns paused — ready to activate. Click video names to open in Meta Media Library.

● AWARENESS ● CONSIDERATION ● CONVERSION

STAGE 1 — AWARENESS · myICU — Stage 1 Awareness [Jun 2026] ↗ · Budget: ₹200/day · Objective: ThruPlay video views

📂 S1 — Lookalike 1% India + ICU Professionals View ad set ↗

Audience: 1% Lookalike (India) built from 700-list seed · 4.6–5.4M reach · Broad Bangalore healthcare interest

Ad Name	Video	Headline	CTA
A1-SetA \| Empty Chair Edit ad ↗	EmptyChair_SetA ↗	A second set of eyes on every bed	LEARN MORE
A1-SetB \| Empty Chair Alt Edit ad ↗	EmptyChair_SetB ↗	A second set of eyes on every bed	LEARN MORE
A2-SetA \| Six Screens Edit ad ↗	SixScreens_SetA ↗	One view. Every monitor. Every bed.	LEARN MORE

📂 S1 — PPF (Private Practitioners Forum) + Anes (Locum Drs) + 700 ICU Consultants View ad set ↗

Audience: Private Practitioners Forum WhatsApp · Anes Locum Drs WhatsApp · 700 Bangalore ICU Consultants list · Direct Bangalore medical professionals

Ad Name	Video	Headline	CTA
S1-PPF \| A1-SetA \| Empty Chair Edit ad ↗	EmptyChair_SetA ↗	A second set of eyes on every bed	LEARN MORE
S1-PPF \| A1-SetB \| Empty Chair Alt Edit ad ↗	EmptyChair_SetB ↗	A second set of eyes on every bed	LEARN MORE
S1-PPF \| A2-SetA \| Six Screens Edit ad ↗	SixScreens_SetA ↗	One view. Every monitor. Every bed.	LEARN MORE

STAGE 2 — CONSIDERATION · myICU — Stage 2 Consideration [Jun 2026] ↗ · Budget: ₹120/day · Objective: Landing page views → get.myicu.in

📂 S2 — PPF + Anes Locums + 700 ICU Consultants View ad set ↗

Audience: Private Practitioners Forum · Anes Locum Drs · 700 Bangalore ICU Consultants list — warm retargeting of the known target group

Ad Name	Video	Headline	CTA
C1-SetA \| How It Works Edit ad ↗	HowItWorks_SetA ↗	How myICU works in 3 steps	LEARN MORE
C1-SetB \| How It Works Alt Edit ad ↗	HowItWorks_SetB ↗	How myICU works in 3 steps	LEARN MORE
C2-SetA \| Between Rounds Edit ad ↗	BetweenRounds_SetA ↗	Always watching between your rounds	LEARN MORE

STAGE 3 — CONVERSION · myICU — Stage 3 Conversion [Jun 2026] ↗ · Budget: ₹100/day · Objective: Lead event on get.myicu.in

📂 S3 — 700 Bangalore ICU Consultants (direct, high-intent) View ad set ↗

Audience: 700 Bangalore ICU Consultants list (direct) · Optimising for Pixel Lead event · Frequency cap ≤5/week

Ad Name	Video	Headline	CTA
V1-SetA \| Try It Edit ad ↗	TryIt_SetA ↗	Request your free 48-hour pilot	SIGN UP
V1-SetB \| Try It Alt Edit ad ↗	TryIt_SetB ↗	Request your free 48-hour pilot	SIGN UP
V2-SetA \| 48Hr Pilot Edit ad ↗	48HrPilot_SetA ↗	Request your free 48-hour pilot	SIGN UP
V2-SetB \| 48Hr Pilot Alt Edit ad ↗	48HrPilot_SetB ↗	Request your free 48-hour pilot	SIGN UP
V3-SetA \| Still Thinking Edit in Ads Manager	StillThinking_SetA ↗	Two days on your beds. Zero cost.	SIGN UP
V3-SetB \| Still Thinking Alt Edit ad ↗	StillThinking_SetB ↗	Two days on your beds. Zero cost.	SIGN UP

Audience Key

700 ICU Consultants — Bangalore ICU doctors list (phone match seed) · directly targeted in all 3 stages

PPF — Private Practitioners Forum WhatsApp group · Bangalore specialists

Anes — Locum anaesthesiologists WhatsApp group · Bangalore

Lookalike 1% — Meta 1% India lookalike built from the 700-list seed · ~4.6M reach · top-of-funnel only

All campaigns PAUSED · activate when ready · Meta Pixel 1496056238962577 tracking Lead events on get.myicu.in

💼 LinkedIn · myICU

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Bangalore Healthcare

Bangalore Healthcare · Admin

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